Rochford Wines · Spring Varietals
A season told through five emails.
Explore the Spring Varietals campaign for Rochford Wines: a consistent visual world, a changing product focus and a clear route from each email into the shopping experience.
Email work by ZCMarketing.
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Email work by ZCMarketing
Give each edition a job of its own.
The opening email introduces the seasonal range. Each edition then gives readers a more focused way in: new releases, a pack format, a particular varietal or a reminder of the wider selection. Explore how the product story and visual hierarchy change while the campaign stays recognisable.
The campaign library
See how the story changes.
Choose an edition and explore the actual email design. These historical offers are shown as portfolio examples; shopping and account links are inactive.
New release / Product discovery
Give the new wines room to tell their story.
A focused introduction leads into the new-release pack and individual wines. The product story and pack presentation work together so the reader can compare the selection before continuing.
Elevated dozens / Pack consideration
Make the pack format part of the idea.
A distinct lead image introduces the dozen proposition. Individual varietal sections break a larger offer into recognisable choices while keeping the overall campaign styling consistent.
Chardonnay / A focused comparison
Let one varietal set the reading pace.
The edition narrows its focus to Chardonnay, using separate discovery, everyday and premier sections. The structure gives the reader context for comparing options within one wine style.
Spring-clean reminder / Range reminder
Bring the range back into view.
A fresh lead image reintroduces the campaign before a sequence of varietal and pack sections. Repeated visual cues make the broader selection easier to scan without turning every block into the same layout.
Beyond the email
The destination continues the story.
The existing Rochford Wines project shows campaign landing pages and cart/checkout work. Explore that separate project to see the website side of the journey and its delivery credit.
Explore the Rochford website work
Campaign landing pages, product discovery and cart experiences.
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Spring kick-off / Seasonal discovery
Open the season with a choice.
The introduction establishes the seasonal world, then brings shopping pathways into view. Imagery creates the atmosphere; grouped offers help the reader decide where to begin.
Intended next step Explore the range or a relevant pack.