Rochford Wines
Make the next bottle—and the next step—easier to choose.
Campaign landing pages and cart experiences need to work together. This project focuses on how visitors discover an offer, understand the products and continue building a case, with conversion thinking carried through the shopping journey.
Campaign landing pages and cart/checkout upgrades delivered by ZCMarketing.
- Campaign landing pages
- Product discovery and filtering
- Cart and checkout upgrades
- Conversion experience design
The journey continues after the campaign click.
Spring Varietals brings a seasonal offer together with pack formats, wine styles and product details. The cart upgrades extend that experience: help someone begin a case, understand what is already in it and make an informed next choice. The scope shown here is the landing pages and cart/checkout work, rather than the entire Rochford website.
Make the offer easier to navigate
Separate the campaign story from the practical selection controls, then connect them with clear links and product information.
Treat the empty cart as a starting point
Use product suggestions and filtering to help visitors begin shopping instead of meeting a dead end.
Make quantity relevant
Show guidance that reflects the customer’s case and qualifying bottle count. These are conversion design decisions; no measured sales uplift is claimed here.
The conversion walkthrough
One journey. Different moments to help the customer.
Explore real captures of the campaign and cart states. Each view explains the role that part of the experience plays.
Campaign story
Give the seasonal offer a clear starting point.
The Spring Varietals page introduces the seasonal wines and the two main pack formats. The campaign presentation gives the collection a coherent story before the visitor moves into product selection.
Find a pack
Help visitors narrow the range without losing the offer.
Format and varietal filters help customers focus on a relevant set of packs. The product presentation keeps the price and bottle mix close to the selection, supporting a more informed choice.
Empty cart
Give the customer somewhere useful to start.
The empty-cart experience introduces case-building and a curated product selection. Its filters and product cards give visitors ways to begin without returning to the start of the website.
Building a case
Keep the products and purchase guidance together.
The populated cart brings the chosen products, quantity controls and the next step into one view. The customer can review the case while keeping the offer and practical shopping information in context.
12+ bottle prompt
Acknowledge the saving, then explain the next opportunity.
At 12 eligible bottles, the prompt celebrates the 25% saving already unlocked. It then offers ways to build toward the next case-size reward, with a projected saving and a clear explanation of how the additional discount applies. The capture shows the actual offer at that moment, not a measured increase in sales.
Where does your buying journey lose momentum?
Share the campaign, cart or product-selection problem you want to improve. We can look at how the experience could make the next choice easier.
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