Email Marketing
Make the next visit part of the plan.
Connect the first click, the next purchase and the relationship that follows. Email strategy, distinctive creative and useful automation for eCommerce businesses.
Strategy · Design · Implementation · Optimisation
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From discovery to return
Your customer journey doesn’t end at checkout.
Paid media and search can bring someone to your store. Email gives you a way to continue the conversation—when there is a useful reason to do so.
Meet the brand
Introduce the products, answer early questions and help a new subscriber find their starting point.
Make a choice
Bring a campaign offer into focus or help an eligible shopper return to an unfinished checkout.
Know what happens next
Confirm the order, explain delivery and make it easy to find support.
Find a reason to return
Build relevant follow-ups around ownership, replenishment and the next product worth considering.
Three connected disciplines
Start where the journey needs work.
An attractive campaign, a well-timed flow and a reliable order email do different jobs. Bring them together without making every message a promotion.
Campaign strategy & EDM design
Offer planning, copy, art direction and responsive email builds that carry a clear idea from inbox to landing page.
Explore this serviceAutomation & lifecycle marketing
Welcome, recovery, post-purchase and re-engagement flows with deliberate entry rules and clear exits.
Explore this serviceTransactional email & integration
Branded service messages and dependable website-to-email handoffs, with responsibilities agreed before launch.
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The work, up close
One seasonal campaign. Five different reasons to explore.
Explore the Spring Varietals emails created for Rochford Wines. See how imagery, product selection and calls to action give each edition its own role within a recognisable campaign.
Room for a new story.
Rochford Wines
Spring Varietals
Klaviyo, Mailchimp & your store
Choose the setup around the job.
We work with tools such as Klaviyo and Mailchimp, alongside your store’s own email systems. The right scope depends on the events your store provides, the quality of your customer data and the capabilities of your account.
Get the foundation right
Review existing lists, templates, integrations, sender setup and overlapping messages.
Build a usable plan
Agree the audiences, campaign rhythm, priority flows, creative approach and measurement.
Keep improving
Review clicks, orders, customer feedback and unsubscribes alongside platform reporting. Treat attributed revenue as one view of performance, not proof that email caused every sale.
Project or ongoing support
Start with a defined piece of work. Keep the useful support.
We can deliver a scoped setup and handover, or support ongoing campaign planning, design, implementation and optimisation. You provide approved offers, brand assets, product information and the access needed for the agreed work.
A connected shopping experience
Email works best when the store fulfils the promise made in the message. Explore our eCommerce work.
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Let’s build the next touchpoint
Give your next customer a reason to come back.
Tell us about your store, your email platform and the part of the customer journey you want to improve. We’ll scope the strategy, creative and implementation around it.
Let’s talk email