Campaign Strategy & EDM Design
Give every send a reason to be opened.
Turn a commercial offer into an email people can understand, explore and act on. Campaign planning, copy, visual design and responsive HTML, built together.
Strategy · Design · Implementation · Optimisation
On this page
Before the layout
The offer is the starting point.
A campaign brief should make a few decisions clear before design begins: who the message is for, what matters to them, why this offer deserves attention and where the click should lead.
Audience & occasion
Define the relevant customer group and the reason to speak to them now.
One main decision
Agree the lead offer, supporting products, required terms and the primary action.
A joined-up destination
Check the landing page, product availability, mobile experience and path to purchase.
Rochford Wines · actual campaign creative
A recognisable campaign. A different emphasis each time.
Spring Varietals moves from a seasonal introduction to focused product and pack stories. The shared visual language holds the series together while each email changes the reading pace and product emphasis.
Room for a new story.
Rochford Wines
Spring Varietals
Lead with the idea
Product imagery and a clear offer establish the message before supporting detail.
Make comparison easier
Pack formats, wine descriptions and visual grouping help readers understand their options.
Design for the next step
Calls to action sit alongside the information needed to decide—not just at the bottom of a long email.
Explore all five emails
Inspect the campaign and switch between desktop and mobile previews.
Explore more
From brief to send-ready
Creative that can be used, tested and maintained.
The deliverables are agreed to fit your platform and team. A typical campaign project brings together an approved brief, subject and preview text options, email copy, responsive design, a platform-ready build and a QA record.
Design & build
Create the visual hierarchy, image treatments and reusable modules. Keep essential information as readable text wherever practical.
Quality assurance
Check links, alt text, mobile stacking, image-off readability and the agreed email-client test set. Browser previews alone do not establish inbox compatibility.
Handover & iteration
Supply the agreed templates and publishing notes. Ongoing support can cover future campaign calendars, creative changes and review of live reporting.
What we need from you
A clear offer beats a crowded brief.
Bring your brand assets, product details, approved offer conditions, destination pages and campaign timing. We’ll agree who approves copy, who signs off the build and who schedules the send.
Let’s build the next touchpoint
Give your next customer a reason to come back.
Tell us about your store, your email platform and the part of the customer journey you want to improve. We’ll scope the strategy, creative and implementation around it.
Let’s talk email