An existing account
Bring the account history, priority services and feedback on recent enquiries. Review what is being measured and where search intent, offers or landing pages have drifted apart.
Google Ads
Google Ads with a clearer reason for every click.
Connect the searches you pay for to customers your business can help. Give account decisions a practical brief, from the offer and landing page to the quality of enquiries.
On this page
Start with your situation
Already advertising? Or planning the first campaign?
A new launch
Start with the offer, genuine service area and a working enquiry or purchase route. Agree the measurement, responsibilities and spending boundaries before launch.
The decisions behind the account
Three searches. Three different judgements.
Illustrative office-cleaning campaign and copy below. The fictional business wants regular commercial work; its actual service scope would determine the decisions.
“office cleaning quote”
Relevant to investigate
A likely provider enquiry. Check the customer’s location, workspace and whether the service matches.
“commercial cleaning jobs”
Outside this campaign’s goal
The search suggests employment rather than buying the service. Review it against the agreed exclusions.
“end of lease cleaning”
Clarify before deciding
It could mean a home or commercial premises. Confirm whether the business offers this work instead of assuming every cleaning search fits.
Continue the same conversation
The promise and the page should agree.
Illustrative destination copy
A cleaning plan for your office.
Tell us about your workspace and preferred schedule. A walkthrough helps define the tasks, access arrangements and areas to include before work is agreed.
Useful enquiry details
Suburb · workspace type · preferred schedule
The customer sees a consistent offer, understands how scope is agreed and knows what to send.
What management needs to cover
Account work, connected to business feedback.
- Our account brief
- Agree campaign structure, search relevance checks, ad messaging, landing-page recommendations and the review of spend and measured actions.
- Your business input
- Confirm the offer, capacity and approval process. Tell us which enquiries fit, progressed or misunderstood the service.
- The review decision
- Check that measurement works, then interpret it alongside enquiry quality. Record the next change, owner and review point; a submission alone is not a customer outcome.
Scope before commitment
Your questions about google ads.
How do we decide the budget?
Start with the business goal, demand, offer and capacity. Agree a spending limit and management scope before launch. The review needs to account for uncertainty and the sales cycle; there is no universal budget that guarantees a return.
Does account management include a new landing page?
Landing-page recommendations and implementation responsibilities should be explicit in the scope. Confirm who will write, build and approve changes rather than assuming a full website rebuild is included.
Can you take over an existing Google Ads account?
An existing account can be reviewed before changes are proposed. Share the business context and arrange appropriate access so the campaign history, conversion setup and current structure can inform the decision.
Why are clicks increasing without more useful enquiries?
Possible causes include irrelevant searches, a weak offer, landing-page friction or a conversion definition that counts low-value actions. Investigate the search-to-enquiry journey before assuming that more spend will solve it.
Do you review what people actually searched for?
Search-term information, where available, helps assess relevance and identify exclusions or new opportunities. It should be interpreted alongside the offer, landing page and quality of the resulting enquiries.
How soon can we tell whether a campaign is working?
Delivery and tracking can be checked early, but a meaningful performance review needs enough relevant activity and time for the sales cycle. Agree a review point rather than promising a return after a fixed number of days.
Your next step
Bring your priority. Tell us what a good enquiry looks like.
Share your website, priority services and current advertising situation. We can discuss the first decisions worth examining.